Raises $15M in a landmark deal for the food and beverage (F&B) industry. The UAE-based SaaS platform has secured an impressive $15 million in a Series B funding round, spearheaded by Jahez, a prominent player in the online food and quick commerce marketplace, with participation from existing investors Addition and Hambro Perks Oryx Fund. This significant funding round is set to propel Grubtech’s global expansion and solidify its position as a leading provider of innovative SaaS solutions for the F&B and quick commerce sectors.
Bridging the Technology Gap in F&B and Quick Commerce
Since its inception in 2019, has been on a mission to address the technology gap that has long plagued the F&B industry. The company’s flagship solution, gOnline, is a game-changer for businesses looking to streamline their operations and embrace omnichannel sales. By seamlessly integrating various online and in-store ordering channels with essential systems like point-of-sale (POS), enterprise resource planning (ERP), inventory management, and loyalty programs, Grubtech empowers its clients to achieve true unified commerce.
What sets Grubtech apart is its ability to cater to the unique needs of businesses in the F&B and quick commerce sectors. The platform’s flexibility and scalability have attracted a diverse customer base across 18 markets, including category leaders in groceries and pharmacies. This expansion beyond the traditional F&B sector highlights Grubtech’s potential to revolutionize the way businesses operate in the fast-paced world of quick commerce.
Empowering Businesses with Seamless Integration and Real-Time Data
solutions have proven to be a catalyst for operational excellence and growth among its customers. By adopting the platform, operators have witnessed a substantial increase in sales volumes across multiple channels, improved fulfillment times, and gained access to valuable real-time data for informed decision-making. The results speak for themselves: customers have easily doubled their sales per square meter, improved speed of service by 25%, and reduced operating expenses and wastage.
Mohamed Al Fayed, Co-Founder & CEO of Grubtech, shared his vision for the company’s future: “Online F&B and quick commerce sales continue to grow at a rapid pace. Our products empower our customers to continue using elements of their tech stack, like a POS, while adopting new sales channels and digital solutions seamlessly, getting rid of silos within operations and data. We are excited to continue our push into different markets where we’ve identified strong demand and growth potential.”
Fueling Global Expansion and Innovation
With the fresh infusion of capital from the Series B funding round, Grubtech is poised for significant growth and expansion. The company plans to accelerate its geographic footprint by establishing offices in key markets such as Saudi Arabia, Europe, and the UK. This strategic move will allow Grubtech to tap into new opportunities and better serve its growing international customer base.
In addition to geographic expansion, Grubtech will allocate resources to further enhance its product offerings and drive innovation in the F&B and quick commerce technology space. The company’s commitment to continuous improvement and staying ahead of industry trends has been a key factor in its success thus far.
Abdulaziz Alhouti, Jahez Group’s Chief Investment Officer, expressed his confidence in Grubtech’s potential: “Having invested in multiple technology solutions across the F&B and Quick Commerce sector, we’ve seen firsthand the value of Grubtech’s integration platform across our merchant base. We’re excited to back the team at Grubtech as they continue to innovate with new products and push into new geographies.”
The Future of F&B and Quick Commerce Technology
The $15 million Series B funding round is a testament to position as a trailblazer in the F&B and quick commerce technology landscape. As businesses increasingly recognize the importance of seamless integration and unified commerce, Grubtech is well-positioned to capitalize on this growing demand and drive the industry forward.
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With its proven track record of empowering businesses to achieve operational excellence, Grubtech is set to play a pivotal role in shaping the future of F&B and quick commerce technology. As the company continues to innovate and expand its global presence, it is poised to unlock new opportunities for businesses and revolutionize the way they operate in the digital age.
The success of Series B funding round is not only a milestone for the company but also a signal of the growing importance of advanced SaaS solutions in the F&B and quick commerce sectors. As the industry evolves and embraces digital transformation, Grubtech stands at the forefront, ready to empower businesses with the tools they need to thrive in an increasingly competitive landscape.
Vasilii Zakharov
Grubtech’s funding round highlights the growing demand for SaaS platforms that optimize the food and beverage (F&B) industry and fast trading operations. With this significant investment, Grubtech is ready to expand its global footprint and establish itself as an industry leader in providing innovative solutions for the rapidly developing catering and e-commerce sectors.