Squatwolf is an online store that sells jackets, sweatshirts, shorts, jogging pants, leggings, T-shirts, tank tops, sports bras and accessories.

The founders of SQUATWOLF are Wajdan Gul Co-Founder & CEO at SQUATWOLF, Anam Khalid Co-Founder at SQUATWOLF. In 2016, they were living in Dubai, with exciting careers in front of them, heads full of ideas, and an active lifestyle to keep them energized. Self-improvement of mind and body. But as they delved deeper into the world of the gym, they realized there was no brand of sportswear that exactly matched their values. They wanted something that shared their honesty and integrity and had a true athletic fit. Products that would work as hard as they did and were built for their deserving physique.

Founded in Dubai, SQUATWOLF has quickly established itself as a premium sportswear brand and now has a global reach through e-commerce and a presence on third-party retail platforms. The brand offers a thoughtful collection of high-quality sportswear for both men and women, and its innovative design has won acclaim for its combination of thoughtful functionality, style and comfort. SQUATWOLF is sold in more than 120 countries and is currently available at squatwolf.com and the SQUATWOLF app, as well as at some of the most recognizable sports retailers in the Middle East. Through ASCA Capital’s investment, SQUATWOLF will be able to build on its success to date and establish itself as the choice of athletes around the world.

ASCA Capital Limited, a DIFC-based asset manager specializing in private equity investments in high-growth companies, this month announced a minority investment in SQUATWOLF, a fast-growing premium sportswear brand based in Dubai. The terms of the investment allow ASCA to invest up to $30 million over time, with a significant portion of the investment to be invested in the first 12 months to support certain expansion initiatives. The investment will allow SQUATWOLF to expand its multi-channel presence, continue to develop its product line, strengthen its internal capabilities and improve customer interaction and brand presence. Squatwolf raised a total of $30M in funding in Round 1. This was a private equity round raised on May 2, 2023. Squatwolf is funded by ASCA Capital Limited. SQUATWOLF is ranked #1,284 by crunchbase.

May 9, 2023


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