Dubai, UAE – Natify is a company providing scalable native product placement solutions for games and metaverse. Founded by Pasha Sabadash in 2022, the company aims to seamlessly integrate its solutions into game play, creating new revenue streams for developers and unique advertising opportunities for advertisers.

With an estimated 3 billion gamers worldwide and a projected market size of $17.6 billion by 2030, the gaming industry has immense potential for growth. While the advertising market in gaming is currently only about $7 billion, recent investments of $38 billion by Saudi Arabia in the gaming industry indicate a growing recognition of the potential for development and revenue in this space. As more investors look to capitalize on the massive global audience of gamers, the gaming industry is poised for significant expansion.

Natify is dedicated to innovation and helping businesses achieve their marketing goals with cutting-edge solutions. With the successful pre-seed funding round, the company intends to make significant progress in the gaming industry and continue to innovate using their revolutionary technology platform.Natify attended HUB71.


innovation center hub71

HUB71 is a global technology ecosystem designed to help startups in the UAE succeed. Based in Abu Dhabi, the initiative provides a range of services to help entrepreneurs launch and expand their businesses, including access to global markets, capital ecosystems, a global network of partners, and an active community of highly skilled professionals.

An innovation center is a physical space, typically located within a business or organization, that is dedicated to fostering creativity and innovation. It is designed to provide an environment that encourages collaboration, experimentation, and the development of new ideas. Innovation centers often feature open workspaces, meeting rooms, and other amenities that are conducive to creative thinking. They may also host events such as hackathons and workshops to further promote innovations.


April 17, 2023


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