Account Based Marketing (ABM), Vice President of Sales Growth Hacking: Why This is Your Next Move in YOUR Business? Vladislav Stepanshin.

Hi! Vladislav Stepanshin VP of Sales Growth Hacking, and today I want to talk about marketing. But not the boring kind that you skip through ?

while scrolling through social media. I’m talking about Account-Based Marketing or ABM. Why is it cool? Let’s delve into it.

What is ABM?

Imagine you’re a fisherman. Instead of casting nets in the ocean and hoping to catch something, you choose a specific spot where you know the fish are biting. ABM is your fishing rod, not the net.

Why ABM is cool:

1. Precision in action: You know who your client is, and can create the perfect offer for them.
2. Saving time and money: You don’t waste resources on those who aren’t interested in your business.
3. Synergy of departments: Sales and marketing work together like teammates, not rivals.
4. Quick results: When you know where to go, you reach your goal faster.

How it works in practice:

Imagine you own a coffee shop. Instead of advertising your coffee to the whole town, you decide to focus on office workers nearby. You find out what type of coffee they prefer, what additives they like, and even what donuts they order. And then you create a special offer for this group. The result? They come to you every morning.

Account Based Marketing Example: Glocal SEO Platform and Web3 Game Developer Industry

Account Based Marketing Example: Glocal SEO Platform and International Business Development

Osama Shawky CEO of Thirty Sleeps

Ibrahim AlMalki

Account Based Marketing Example: Olga Nayda CEO of “MyGlocal FZ-LLC” and Business Development

Olga Nayda CEO of “MyGlocal FZ-LLC” and Business Development

My experience as VP of Sales:

At Glocal, where I work as VP of Sales, we use ABM daily. And every time, we see how businesses transform when they start working directly with those who really matter to them.

A few Account Based Marketing tips for a start:

1. Research your audience: Find out who your best clients are and what interests them.
2. Create a unique offer: Think about how you can solve their problems or meet their needs.
3. Use the right channels: If your audience is active on Instagram, don’t waste time advertising in newspapers.

Conclusion:

ABM is not just another marketing gimmick. It’s a new way to think about your business. If you’re ready to change your approach and see real results, give ABM a chance. And remember: in business, as in fishing, the key is to choose the right spot and bait!