Etisalat Business: Essential Services for Startups in UAE

3 mn read


Navigating the dynamic business landscape of the UAE and the broader MENA region requires a strong foundation. For startups and businesses alike, this often means having a reliable telecommunications partner. This is where Etisalat, a titan in the telecommunications sector, steps in, marking its position as a must-have for every entrepreneurial venture in the region.

The Etisalat Advantage

Established in 1976, Etisalat has consistently demonstrated its commitment to transforming the telecom industry. With its headquarters in Abu Dhabi, Etisalat boasts a vast user base, catering to over 11.6 million customers and supporting 300,000 enterprises, ranging from SMEs to government agencies.

Several factors underline Etisalat’s popularity and essential nature for businesses in the UAE:

  • Reliability and Innovation: Etisalat has been a beacon of innovation, continuously enhancing customer experiences and staying at the forefront of technological advancements. This commitment to innovation ensures that businesses always have access to the latest in telecommunications.
  • Tailored Solutions: Recognizing that every business is unique, Etisalat offers tailored packages, ensuring that both budding startups and established giants find services perfectly suited to their needs.
  • Pushing Boundaries with the Innovation Center: Established in 2017, Etisalat’s Innovation Center is a testament to its commitment to spearhead change. By continually investing in developing new products and services, it enables businesses to harness its robust infrastructure, opening doors to market introductions of novel products and services.
  • Empowering the Next Generation: Beyond just services, Etisalat is deeply invested in nurturing the future of the MENA business ecosystem. With initiatives like the Etisalat Makeathon, it offers a platform for young entrepreneurs to bring their innovative ideas to life, supplemented with mentorship and guidance.
  • A Catalyst for Digital Transformation: As the region moves towards a more digital future, Etisalat remains at the helm, introducing state-of-the-art technologies that modernize existing solutions and elevate the services offered to its expansive user base.

uTap: A Game Changer

Taking a stride further in its journey of innovation, Esam Mahmoud, Senior Vice President, SMB Sales & Marketing at Etisalat, announced the launch of uTap. This revolutionary payment solution epitomizes simplicity and efficiency, offering SMBs a streamlined payment process. This initiative, backed by global leaders like IBM, aims to empower businesses with integrated business and payment management solutions.

“We are proud to launch uTap, a game-changing payment solution that simplifies operations and boosts efficiency for businesses. uTap presents an exciting opportunity for SMBs to streamline payment processes and embrace digital payment solutions. Our goal is to provide businesses with an end-to-end, fully integrated business and payment management solution, eliminating the need for multiple vendors and offering a seamless experience.”As a trusted leader in business and payment solutions, IBM will enable businesses in the region to simplify the payment process and implement digital solutions to increase efficiency.


Etisalat isn’t just a telecommunications provider; it’s a partner for success in the dynamic MENA business environment. Its commitment to innovation, reliability, and empowerment makes it an indispensable asset for every startup and business. For enterprises aiming to thrive in the MENA region, aligning with Etisalat is not just a choice; it’s a strategic necessity.

Etisalat HQ

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