In the ever-evolving realm of creative agencies, Rustam Rylskiy stands as a visionary, reshaping the landscape of content creation for B2B clients. As the Founder, Director, and CEO of PROS.Creative, a full-cycle creative agency specializing in B2B content solutions, Rustam’s journey is a testament to entrepreneurial spirit, astute expertise, and innovative thinking.
Education and Professional Background
Rustam’s journey is grounded in solid educational foundations. Holding two higher education degrees, with a focus on crisis management and translation, he seamlessly blended theoretical knowledge with practical prowess.
Before embarking on his entrepreneurial adventure, Rustam acquired invaluable experience working with prestigious Russian and European companies. His roles at Swissotel, JTB Europe, TASS News Agency, and Storck Middle East as an event manager and event producer equipped him with essential skills in project management and client relations.
The Entrepreneurial Leap
Rustam’s ascent into entrepreneurship was marked by meticulous preparation. Six months of intensive training at a renowned production house polished his technical acumen in video production. Demonstrating unwavering resolve, Rustam launched his venture within a month of completing his training—a bold move that would soon redefine the industry.
Dubai: The Next Frontier
The next chapter in Rustam’s journey saw him relocate to Dubai, a market where he had no pre-established client base. This audacious move tested his mettle, and not only did he survive, but he thrived, cementing his reputation in this competitive terrain.
In Dubai, Rustam conceived a groundbreaking project that swiftly captured the attention of in5 Media, an innovation platform supporting startups and entrepreneurs. Within a mere month, his project was handpicked, marking a significant milestone in his entrepreneurial odyssey.
Redefining Video Production
At the core of Rustam’s entrepreneurial journey lies a series of remarkable achievements:
Efficiency in Video Production: His company’s internal record for video production, including a standout contract with Like Center, saw 25 videos flawlessly executed in just one week—an exemplary showcase of PROS.Creative’s content creation prowess.
Financial Independence: Rustam achieved business success without reliance on external investors or incurring debt, a commendable feat in the world of entrepreneurship.
Industry Thought Leader: His invitation to speak at the SKOLKOVO EMBA business mission at the Dubai International Financial Centre (DIFC) underscores his status as an industry thought leader, imparting valuable insights to a distinguished audience.
Rustam’s portfolio extends beyond the corporate world, with contributions to the organization of the Sochi 2014 Olympic Games, a commendation from the President of Tatarstan for event management in Kazan, and a Guinness World Record for participation in the most massive soccer match.
Rustam Rylskiy’s trajectory from a corporate career to his role as Founder and CEO of PROS.Creative is an inspirational narrative of entrepreneurship and innovation. His capacity to adapt, innovate, and succeed across diverse markets highlights his commitment to excellence. As a trailblazer in B2B content creation, Rustam continually sets new standards and pushes boundaries, leaving an indelible mark on the global creative agency landscape. PROS.Creative, under his visionary leadership, is poised to redefine content creation for B2B clients, offering a dynamic blend of creativity, expertise, and innovation.
You can learn more in our interview
September 5, 2023