With over 22 years of experience in Digital, Telecom, User Experience, and Technology, I am the CEO and Founder of estaie. This groundbreaking Hospitality ecosystem addresses the accommodation needs of consumers and corporates. My career is marked by strategic leadership, innovation, and a relentless drive to transform industries and create sustainable business models.

 

Career Highlights

 

estaie

As CEO and Founder, I lead the vision and strategy to revolutionise the accommodation industry, focusing on long-stay solutions that cater to digital nomads and global citizens. My efforts are to leverage cutting-edge technology to enhance customer experiences and achieve market expansion.

 

Thirty Sleeps

As CEO and Co-Founder, I developed a digital platform that addressed significant challenges for hotels, serviced apartments, and Airbnb management partners, driving growth and profitability.

 

Sierra Healthcare & Exact Diets (exited)

As COO and Co-Founder, I led the creation of a state-of-the-art regional distribution company and the first fully automated supply chain eCommerce in the MENA region, specialising in healthy food and medical nutrition.

 

Concentrix Catalyst

As Regional Business Development Director, I expanded market share, developed strategic partnerships, and executed large-scale digital transformation projects, significantly increasing profit margins.

 

Orange Business Services

As Senior Sales Manager for MEA, I managed extensive telecommunication and business services portfolios, achieving and exceeding sales goals and signing one of the largest smart city deals in the Middle East.

 

Advisory and Mentorship Roles

I am deeply committed to fostering innovation and growth through mentorship and advisory roles:

– Scale & Growth Strategy Mentor at Misk Foundation

– Board Member at Crunch/RIYADH

– Scalability Advisor at in5 Dubai

– Business Mentor at 24SIX9

– Advisory Board Member at Crunch/DUBAI

– Commercial Advisor at Glocal SEO Platform

 

Vision and Commitment

I believe in the power of technology and strategic alignment to drive sustainable growth and societal advancement. My diverse industry experience, spanning government, MNCs, financial services, retail, technology, transportation, healthcare, and startups, equips me with a unique perspective to lead and innovate. I am committed to building resilient ecosystems and supporting the next generation of leaders. Let’s connect to explore how we can drive positive change together.