Great international business development at Dubai Mall by YANGO directors Samer Mohamad and Swithin (SD) D’Silva who launched and build strong presence of Yasmina by YANGO as they write on billboards about Yasmina: “Her intelligence is anything but artificial!”. Yasmina is priced at AED 449 for the Midi model and AED 279 for the Mini model, with Yango offering a 90-day free trial of its Yango Play subscription service for new users.
Yasmina Speaker
The Yasmina AI assistant is integrated into the Yasmina Midi and Mini smart speakers, which offer a range of advanced features, including personalized content, smart home control, and cultural immersion capabilities. These speakers have been designed to cater to the specific needs of the Middle Eastern market, such as reciting surahs from the Quran, providing prayer times, and displaying Hijri calendar dates.
Yasmina has been well-received, particularly in the UAE and Saudi Arabia, where beta testing is underway. The speakers are available in major retail outlets like Virgin Megastore and Jumbo Electronics, with pricing starting at AED 279 for the Mini version. The ongoing success of Yasmina reflects YANGO’s commitment to blending global technology with local cultural nuances, making AI a more integral part of daily life in the GCC
Advertising in DUBAI MALL for YANGO (avarage price research by CrunchDubai.com)
Advertising in Dubai Mall, one of the most prestigious and high-traffic locations in the UAE, comes with a premium cost due to its prime location and significant footfall. The costs for advertising in Dubai Mall start from around AED 85,000 for a four-week campaign. The exact pricing can vary depending on the specific location within the mall, the type of display (e.g., digital screens, banners, kiosks), and the duration of the campaign. Additional costs may include production fees and government approvals.
Billboard advertising across Dubai, particularly in high-traffic areas like Sheikh Zayed Road, can range from AED 150,000 to AED 1 million per month, depending on the size, visibility, and type of billboard (static or digital). Digital billboards tend to be more expensive due to their dynamic nature and higher visibility.
Yango’s Expansion in the GCC Region and Beyond
Yango, a global tech company, has strategically expanded its operations across the Gulf Cooperation Council (GCC) region, with a particular focus on launching AI solutions like Yasmina. Yasmina is tailored specifically for the Middle Eastern market, incorporating cultural nuances and language capabilities that resonate deeply with local users. Yango’s expansion into the GCC is part of a broader strategy to capitalize on the region’s rapid technological adoption and high demand for localized AI services. In particular, the United Arab Emirates (UAE) and Saudi Arabia have been key markets for Yango, contributing significantly to its regional growth. By 2024, Yango aims to expand its reach further across the GCC, with projections suggesting that the GCC could account for over 20% of its global revenue.
Financial Performance and Investment in AI Development
Yango has invested heavily in the development of Yasmina, with estimates suggesting that the company has allocated more than $100 million towards refining its AI capabilities. This investment includes substantial resources dedicated to improving Yasmina’s natural language processing and cultural understanding, ensuring that the assistant can interact fluently in Khaleeji Arabic and soon in English. Yango’s financial performance in the Middle East has seen a notable increase, with revenues from AI-driven services reaching over $500 million in 2023 alone. This growth is largely attributed to the success of Yasmina and Yango’s broader strategy of integrating advanced AI technologies with localized user experiences.
Yango Geographic Reach and Market Penetration
Yango’s operations span more than 35 countries, with significant market penetration in regions like Eastern Europe, Asia, and Africa. The company’s ability to adapt its products to local contexts has been a critical factor in its global expansion. In the GCC, Yango has established a strong presence, particularly in the UAE and Saudi Arabia, where its AI solutions have been well-received. Yasmina, for example, has become an integral part of many households in the region, providing not just functional assistance but also culturally relevant interactions. This successful localization strategy has allowed Yango to capture a diverse and loyal customer base, reinforcing its position as a leading tech innovator in multiple markets.
Yango Future Prospects and Strategic Goals
Yango’s future prospects are closely tied to its ability to continue expanding its market presence in the GCC and beyond. The company plans to double its revenue from the MENA region by 2025, driven by the growing adoption of AI technologies like Yasmina. Yango is also looking to introduce additional features and enhancements to Yasmina, making it even more integral to daily life in the GCC. The company’s strategic goals include not only increasing market penetration but also deepening customer engagement through continuous innovation.
Your chance to share your opinion and argue in the comments